Redmi Note Series’ Strategy Philosophy Explained By Lu Weibing

This morning, Redmi officially announced that the Redmi Note 9 series will be launched on November 26th. Subsequently, the vice president of Xiaomi Group, the president of China, and the general manager of the Redmi brand shared the product philosophy of the Note series through Weibo.

Lu Weibing said that the Note series is positioned to use flagship standards to make a thousand-yuan product. Also, it has been committed to the rapid popularization of high-end technology.

He also mentioned that the Note will give users what they want, regardless of price. So users can enjoy 80% of the flagship experience at a price of 20%. This is also the gold law of the Note series.

The following is the full text:

The sales volume of Note series exceeded 140 million, and it is loved by users all over the world. Here, I want to share with you our product philosophy for the Note series.

Positioning: use flagship standards to make fine products

Thousand-yuan smartphones are mostly of poor quality, blindly pursuing low prices and neglecting user experience. The Note series has always been based on flagship standards and quality, redefining, redesigning, and refusing to make a crude version.

Idea: Popularization of high-end products

Note has been committed to the rapid popularization of high-end technology. The Note 7 came with a 48MP camera at a price of 999 yuan for the first time, and the Note 8 first released a 64MP in this price range.

Function: Bucket configuration, flagship image, quality

The Note series not only represents the strongest performance at the same price, the strongest image at the same price, but also has a flagship-level experience. Moreover, Note has always adopted the same test standards as the flagship.

The ultimate cost performance: the same price and high configuration, always make good products that exceed user expectations

Regardless of price, the Note will give users what they want, allowing users to enjoy 80% of the flagship experience at 20%. This is also the golden rule of the Note series.

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