On November 19, 2020, the Redmi brand officially announced through the official Weibo channel that the global sales of Redmi Note series smartphones exceeded 140 million units. At the same time, according to the data released by the research organization Omdia, the entire Redmi Note 8 series became the second best-selling model in the world for 2020 H1 and the best-selling Chinese smartphone series, further consolidating the global hot spot of Redmi Note.
The Redmi Note series was born in March 2014. Once it was out, it caused a sensation in the industry. This line has undergone many iterations in 7 years and has continued to sell well in the global market, gaining wide acclaim from users. With the independent operation of the Redmi brand in 2019, the Redmi Note series performed even more strongly. The Note 7 series sold more than 10 million in 4 months, and the Note 8 series sold more than 10 million in just 3 months. The global sales have exceeded 40 million. And it has successfully ranked among many global best-selling model rankings.
Lu Weibing, vice president of Xiaomi Group, president of China, and general manager of Redmi brand, said that the reason why Redmi Note is loved by 140 million users worldwide is that it adheres to the inclusive technology and makes thousands of fine products with flagship standards.
Why Is Redmi Note So Important For Xiaomi?
According to industry insiders, the so-called thousand yuan products are subject to positioning, and their profits are limited. The cost increase brought by 5G has further compressed their profit margins. Few manufacturers really put their minds on products. So they are full of backward technology applications, crude products, and utilization. Redmi is a rare brand that takes this market seriously. The existence of the Note series directly declares war on the chaos of many industries. Through a series of sincere products, the market competition will return to benign and consumers’ choices will return to rationality.
The success of the Redmi Note series undoubtedly makes users look forward to its next product. Lu Weibing also revealed on Weibo that the new Redmi Note 9 series will hit the market soon.