Recently, IDC released data on shipments and market share of the global smartphone market in Q1 2021. According to the IDC data report, global smartphone shipments this year have increased compared to last year. Among them, Chinese brands are still eye-catching, occupying three of the top five manufacturers in the world.
In addition to the global smartphone shipment report released by IDC, Counterpoint, another market research organization, also released a sales list for the European smartphone market in 2021. Judging from the list data, Chinese brands are quite strong – Xiaomi, OPPO and Huawei are on the list of TOP5, and the market share of Chinese smartphones continues to increase, showing outstanding performance. It is worth mentioning that from 2019 to the Q1 quarter of 2021, the market share of Chinese brands has increased at an amazing speed. We can see that Chinese smartphones have extremely strong influence in both domestic and foreign markets.
Although the top and second runner-ups in global shipments in Q1 this year are still Apple and Samsung, they are still unable to shake the dominant position of the two on a global scale. But in terms of market share year-on-year growth, Chinese brands are much more radical than Apple and Samsung. Say, the market share of Xiaomi, which occupied the third place, increased by 64.8% year-on-year. Such outstanding performance is inseparable from the big sales of Xiaomi Mi 11 series and a good global strategic layout.
In addition, OPPO’s performance is also quite good. In terms of the global shipments in Q1 quarter, it ranked fourth. The global share increased by 64.5% year-on-year. The European market share increased by 94% year-on-year. Such achievements are mainly derived from the excellent product experience of OPPO smartphones and the long-term global market layout.
In terms of product strength, OPPO launched the explosive Reno 5 series in the first quarter, which continued to sell well in the domestic and European markets. The OPPO Reno 5 series accurately captures the needs of users at the product level and brings a balanced experience. At the same time, it is also equipped with FDF full-dimensional portrait video technology system, which greatly improves the portrait video shooting experience.
In March, OPPO launched the high-end flagship OPPO Find X3 series, as a flagship for color imaging, with a unique integrated design, 1 billion color screen, 1 billion color dual main camera, Snapdragon 888 and other configurations, the OPPO Find The X3 series has gained a firm foothold in the high-end market in one fell swoop and has been loved by consumers. At the same time, in the European market, OPPO divides the Find X3 series into Find X3 Pro, Find X3 Neo, Find X3 Lite and other models with different positioning and different prices to meet the needs of different user groups, and it has also gained a large number of users at home and abroad.
When it comes to OPPO’s strategic layout in the European market, we have to mention OPPO’s hard work and efforts. In fact, OPPO has entered the Philippines, India and other countries as early as 10 years ago, and has penetrated into the local markets of various countries and regions in terms of operational strategies, and provided localized services to local users based on the real needs of local users. In the fourth quarter of 2020, OPPO’s market share in the Philippines and Thailand rushed to the first place. In the Q1 quarter of this year, OPPO also achieved such impressive results in the European market, which shows that the overseas layout of the Green Factory has been effective.