Today, Himalaya announced that it has reached a strategic cooperation with Xiaomi. The two parties will cooperate with each other in the fields of audio content and smart hardware. Himalaya authorizes Xiaomi’s massive high-quality content. So, future Xiaoai speaker users can easily listen to Himalaya programs. After the strategic cooperation, the “Himalaya X Redmi Xiaoai Speaker Play” co-branded speakers went online. In the future, both parties will further explore audio membership services.
Himalaya will open a large amount of IP content to Xiaomi. It includes popular parent-child content, cultural, historical and geographic content. The high-quality radio dramas such as “Three Body” and “Douro Land” have been launched on Xiaoai speakers.
Himalaya content has served more than 100 million Xiaomi users, and more than 30 million Xiaomi users listen to Himalaya audio programs every month. Prior to this, Himalaya has cooperated with several products such as Xiaoai Speaker, Xiaomi Music, and Internet Radio under the Xiaomi Group. After the Himalaya account and Xiaoai speakers are interoperable, the Himalayan content and playback progress of all products of Xiaomi’s Xiaomi Xiaoai speakers will be exchanged in real time, realizing the interconnection of multi-scene devices. The Xiaoai Speaker App will increase the entrance of Himalayan content.
The data shows that Himalaya currently has 600 million users and over 10 million audio content creators have settled in. As of October 2020, the whole scene ecological traffic has reached 329 million. According to public data from the market, the Xiaoai speaker series has sold more than 22 million units in the three years since its launch. The cumulative number of wake-ups has exceeded 31.9 billion. It also ranked first in online smart speaker category sales and sales in the first half of 2020.