Today, authoritative research organization Gartner released a report. It announced that global smartphone shipments in the third quarter of this year were 366 million units, down 5.7% year-on-year.
Analysts said that smartphone shipments in the third quarter are still on a downward trend. However, they have improved significantly compared with the first half of this year. In the first half of this year, due to the impact of the new coronavirus epidemic on consumer confidence and industry spending, smartphone sales fell by 20% year-on-year.
Specific to the brand, Samsung continued to lead the third quarter with an overall shipment of 80.8 million units, with a market share of 22%. Among the top five smartphone manufacturers, only Samsung and Xiaomi have seen their shipments rise by 2.2% and 34.9% respectively.
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With strong growth, Xiaomi’s smartphone shipments in the third quarter surpassed Apple and ranked third. Huawei retained the runner-up position.
To be precise, Samsung shipped 80.82 million smartphones in the third quarter, with a market share of 22%. Huawei has 51.83 million units and a market share of 14.4%. Xiaomi has 44.41 million units and a market share of 12.1%. Apple has 40.6 million units and a market share of 11.1%. OPPO has 29.89 million units and a market share of 8.2%. If traditional feature phones (non-smartphones) are added, the overall global smartphone shipments in the third quarter were 401 million, a year-on-year decline of 8.7%.
Anshul Gupta, senior research director at Gartner, said in a statement, that in the third quarter, initial signs of recovery were showed by some markets. They include some mature Asia-Pacific and Latin American markets. The Chinese market is close to recovering. Normally, smartphone production has improved, filling the supply gap in the third quarter, which to some extent promoted sales growth. In the three major markets of India, Indonesia and Brazil, smartphone sales rose by 9.3%, 8.5% and 3.3% in the third quarter.
Gupta also pointed out that although market conditions has been begun to improve, consumers are still restricting their discretionary spending. From the second quarter to the third quarter of 2020, global smartphone sales have experienced moderate growth. This is mainly due to the pent-up demand in the previous quarters.