Consumers are not buying it? Apple sales continue to fall in November, falling more than 35%.
Credit Suisse recently reported that Apple’s performance in the Chinese market this year was not good. Shipments fell by more than 35%, mainly due to weak iPhone 11 sales. The report also pointed out that Apple’s stock price fell slightly on the day.
Credit Suisse analyst Matthew Cabral, referring to data from China’s Ministry of Industry and Information Technology, said that iPhone shipments in September, October, and November were down by 7.4% compared to the same period last year. iPhone shipments in November still fell 35.4% compared to the same period last year.
“While early indicators of demand on the iPhone 11 cycle were consistently better-than-expected, sustained softness in China is an incremental concern, particularly given the increasingly easy year-over-year compares,” analyst Matthew Cabral said.
In addition, according to a report released by market research firm Canalys in October, Apple’s market share in China in the third quarter fell from 7% in the same period last year to 5%. In contrast, Huawei occupied the third position in the third quarter. It has a 42% share, which is about 8 times that of Apple.
It is worth mentioning that Apple is likely to launch 5G iPhones in 2020. In the face of such fierce market competition in China, how will Apple sales perform in the 5G era? Time will give us the answer.