Why Smartphone Manufacturers Should Keep The Launch Date Confidential?

Hammer CEO, Luo Yonghao is a very bright person in the tech industry. Media that wants to explore the secrets of this or that niche always knows who can provide the right answers. Today, some Weibo users asked him why smartphone manufacturers should keep the release date of the products confidential. This is a very interesting question for us well. And Luo Yonghao gave an explanation.

smartphone manufacturers

Particularly, he said, ‘There are many complicated reasons. Say, the initial mass production is not smooth. If the release date is announced very early in advance and then delayed, it will cause negative feedback and impression. Another reason, the planned release of a product may be delayed because of government activities or meetings Force majeure leads. No one knows that there has actually been an extension of the delay if the date is not announced in advance. Third, the confidential launch date allows the manufacturers not to open all the trump cards to the competitors (this is the norm in the industry).

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As for Hammer Technology, there have been too many rumors concerning the resign of Luo Yonghao and the acquisition of this company by another one. However, at the moment, this manufacturer still continues its activity, though we haven’t seen new products for a long time. On the other hand, we have heard the Nut series of smartphones doesn’t belong to Hammer anymore and has become the product of a new company.


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