Xiaomi’s sub-brand POCO made its debut in August 2018. The first smartphone of this brand is the Pocophone F1. Many of POCO phones are quite similar to Xiaomi phones. For example, the POCO M2 Pro is a renamed version of the Redmi Note 9 Pro, while the POCO C3 is a repackaged version of the Redmi 9C. The POCO X2 is a renamed version of the Redmi K30. POCO’s head of marketing in India Anuj Sharma gave the long-waited explanation in an interview with the “India Express” why some POCO phones seem like a rebranding of Xiaomi phones.
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Sharma said, “POCO is still a new brand, and developing new phones for each series is a difficult task. This is why POCO uses Xiaomi as the platform and makes changes on this basis. We know that in certain countries, Xiaomi is the most popular smartphone brand by volume. In other countries, though, a majority of people may never have even heard the name (much less know how to pronounce it). This dichotomy brings a lot of potential confusion surrounding the brand and its products.” Later Sharma added that POCO is not the only brand that does this. “The first OnePlus phone, OnePlus One, is a rebranding of the OPPO device. Realme’s first smartphone is similar. Brands tend to follow this strategy, which is nothing new.”
Poco was launched as a Xiaomi brand back in 2018, swiftly gaining popularity thanks to its first smartphone – the Poco F1. That offered top of the line specifications at an affordable price. Poco was separated into an independent brand by the Chinese electronics giant in 2020, before the launch of its second phone. We understand that POCO plans to follow the same strategy in the foreseeable future. So, it means that the upcoming POCO phones will also be inspired by Xiaomi devices. The company also plans to use MIUI on its smartphones. In addition, currently, it has no plans to build its own software platform. Realme launched Realme UI. The company got rid of OPPO’s ColorOS platform.