India has always been the hottest smartphone market outside of China. A few days ago, the US technology market research company IDC released a report on the Indian smartphone market for 2020. The market has shrunk slightly. The two giants Xiaomi Samsung occupy the top two positions.
IDC report shows that due to the impact of the new coronavirus epidemic, the Indian smartphone market shrank by 2% in 2020. The total sales were about 149.7 million units.
The top five companies include four Chinese brands, with non-Chinese brand Samsung Electronics ranking second.
Xiaomi won 27% of the Indian smartphone market last year, ranking first. However, Xiaomi’s smartphone sales fell by 6% to 41 million units. IDC report also pointed out that Xiaomi’s leading sales volume is the low-priced Redmi 8. The latter will be replaced by the Redmi 9 series in the second half of the year.
Samsung Electronics sold 29.7 million smartphones in India last year, sales fell 4%. In addition, its market share was 20%. IDC commented that Samsung’s sales mainly came from the Galaxy M series and the newly released Galaxy F series. On the other hand, Samsung’s online sales last year increased by 65% year-on-year, while offline sales fell by 28%.
Third and Fourth places
The Chinese brand Vivo ranked third with an 18% share. Its sales surged by 12% year-on-year to 26.7 million units. Another Chinese brand Realme ranked fourth with a 13% share and sales of 19.2 million units, a 19% increase year-on-year.
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Moreover, IDC reports that in the second half of last year, the Indian smartphone market rebounded and may usher in strong growth in 2021. Statistics show that in the fourth quarter of last year, India sold 45 million smartphones, a year-on-year increase of 21%. Among them, Samsung Electronics’ sales soared 35% in the fourth quarter and sold 7.7 million units.
The report predicts that the growth rate of the Indian smartphone market this year will be between 5% and 9%. Sales momentum mainly comes from the demand for the replacement of mid-range smartphones and the relatively affordable 5G smartphones. In addition, offline channel sales will also recover.