Recently, Counterpoint released a report saying that in the third quarter of this year, the Chinese smartphone market continued to shrink, with shipments falling by 14% year-on-year.
The report shows that Xiaomi is the only smartphone manufacturer that has seen an increase in shipments. In the third quarter, Xiaomi’s smartphone shipments increased by 8% year-on-year. And its market share increased to 11% from 9% in the same period last year.
Counterpoint believes that Xiaomi’s strong performance in the third quarter was mainly due to the active promotional activities of Xiaomi in August when it celebrated its 10th anniversary.
In contrast, both Apple and Huawei’s sales have declined, breaking the growth momentum that has continued for several quarters.
Among them, Apple’s shipments in China fell by 7%, while Huawei fell by 3%. But their overall market share remained relatively stable, with Apple at 8% and Huawei at 45%.
Both Apple and Huawei launched new flagship devices in October. And analysts predict that demand for new phones will be very strong. Counterpoint data shows that despite not supporting 5G, the iPhone 11 was still the best-selling phone in the third quarter.
Analysts said that although the demand for Huawei’s new smartphones may be very strong, it is still unknown whether Huawei can seize this business opportunity due to the uncertainties facing the company.
Huawei will not produce high-end chipsets
Huawei’s consumer business CEO Yu Chengdong said that starting from September this year, Huawei will no longer be able to produce its high-end Kirin chipsets. So most likely it will yield its position and market share to others.
Earlier today, Counterpoint also released a report on the Indian smartphone market for the third quarter. According to the report, Samsung ranked first with a 24% share in the third quarter, ahead of Xiaomi with 23%. And it also won the championship again after two years.