You should be aware that Facebook is about to be reviewed by the US House of Representatives Energy and Commerce Committee. Today, it announced the platform’s efforts to combat false information. At the same time, Facebook pointed out that in the fourth quarter of last year alone, the company withdrew 1.3 billion fake accounts.
The Energy and Commerce Committee is preparing to start a hearing this Thursday. They invited Facebook CEO Mark Zuckerberg, Google CEO Sundar Pichai and Twitter CEO Jack Dorsey to attend. The theme of this hearing is the spread of online platforms’ role of false information. The latter especially refers to the false information about COVID-19 and the US presidential election. The House of Representatives believes that these platforms have failed to realize their role in inciting false information. So they intend to ask the platform to take responsibility for the increasing false information through this hearing.
Guy Rosen, Facebook’s vice president of integrity, said that there is no single solution to combating false information. It needs to solve many different problems, from fake accounts and deceptive behavior to misleading and harmful content. Among them, Facebook has a strong stance on fake accounts. On average, millions of fake accounts are blocked every day, and most of them are blocked at the beginning of establishment.
According to statistics, from October to December last year, Facebook has closed more than 1.3 billion fake accounts. At the same time, Facebook has also investigated and banned covert foreign and domestic influence operations that rely on fake accounts. ‘Over the past three years, we’ve removed over 100 networks of coordinated inauthentic behavior (CIB) from our platform and keep the public informed about our efforts through our monthly CIB reports.’
The purpose of CIB is to manipulate the public’s views. Also, it will lead the public to believe that the person behind the error. The deceptive behavior (Inauthentic Behavior, IB) is focused on spreading and amplifying these contents, and most of them have monetary incentives. Rosen said that the platform’s approach to combating IB is to destroy the economic stimulus structure behind it, use teams and systems to detect the strategy behind clickbait, and then use artificial intelligence to help detect fraud and fake IB accounts.
The dissemination of false information is sometimes deliberate and sometimes unintentional. Facebook has established a global network for this purpose. It has assembled more than 80 independent fact-checkers who are responsible for checking content in more than 60 languages around the world. When classified as false or incorrect information, Facebook will reduce the reach of the content and add warning labels. If it is false information about important information such as COVID-19 or vaccines, it will be removed directly. Since the beginning of the COVID-19 epidemic, Facebook has removed more than 12 million content about the epidemic and vaccines.