This morning, Xiaomi officially announced that Xiaomi Mi 11 will be officially released at 19:30 on December 28. Subsequently, Lei Jun, the founder, chairman and CEO of Xiaomi, posted on the WeChat official account that Xiaomi Mi 11 is starting of Xiaomi’s “new decade”. It is also Xiaomi’s new high-end work. This is a different New Year gift from the past.
At the Qualcomm Snapdragon Technology Summit in early December, Xiaomi has announced that the Xiaomi Mi 11 will be the world’s first Snapdragon 888. Lei Jun pointed out that this processor has an X1 super core + the strongest GPU ever + the strongest AI ever + the world’s leading 5G communications. Lei Jun said, “In 2021, we will continue to work hard on high-end products to bring the most advanced and ultimate smartphone experience to the majority of fans.”
There are as many surprises beyond imagination as there are. There are as many incredible breakthroughs as there are expectations and many inputs regardless of the cost. 2020 is drawing to a close, and Xiaomi is about to finish its first decade. It is the beginning of Xiaomi’s “New Decade”, and it is also Xiaomi’s new high-end work.
Performance is a gene deeply imprinted in Xiaomi’s bones. In terms of performance, Xiaomi phones never let everyone down.
Xiaomi’s first battle in the premium segment
Xiaomi’s high-end first battle is successful, and the Mi 10 series are popular. This year, Xiaomi entered the high-end market for the first time. The three products of the Mi 10 series, ranging from 3999 yuan ($612) to 6,999 yuan ($1070), are all popular among Mi fans. The victory in the first battle fully demonstrates that as long as it can produce high-end products that move people’s hearts and are at a good price, it can win the support of users. So Xiaomi will definitely be able to gain a foothold in the high-end market.
At the beginning of 2020, the Mi 10 series came with a series of top features and no shortcomings in terms of performance, video, audio, and 5G communications. The Xiaomi Mi 10 and Mi 10 Pro debuted the Snapdragon 865+LPDDR5+UFS 3.0. It may be the most powerful 5G flagship configuration on the planet at the time. The Xiaomi Mi 10 Ultra also has an upgraded high-speed storage. The overall performance was impeccable.
Xiaomi And DXOMARK
Professional screens are not only good-looking, but also accurate. The screen performance of the Mi 10 series has few competitors in the industry. The original color screen technology has been iterated several times, bringing an excellent look and feel. There are two front and rear light sensors. Even in complex scenes, it can achieve accurate adjustment without sense. it’s the best music phone of the year, dominating DXOMARK list so far. The Xiaomi Mi 10 Pro is the first to use symmetrical stereo, dual 1216 super linear speakers. It continues to dominate the DXOMARK audio list, and no one has surpassed it.
But it is good in terms of photography as well. The 100-megapixel camera adopted by Xiaomi Mi 10 Pro is fully upgraded. It has four cameras, 1/1.33″ super outsole, and OIS. so it could appear on the top of DXOMARK. So, it has the industry’s first 120X ultra-telephoto zoom, winning the first place in the total score of smartphone cameras with 130 points. It took the first place in DXOMARK photography and DXOMARK video.
Hard Core Technology
The cornerstone of high-end products is the continuous breakthrough of hard core technology. In the past few years, Xiaomi insisted on establishing a business with technology. It continued to increase R&D investment, dared to fight and break in the technological no-man’s land. It also took the lead in mass production of 120W ultra-fast second charging, 120 times ultra-long zoom, and continuous breakthroughs in imaging, charging, etc.
The Xiaomi Mi 10 Ultra has the first mass-produced 120W wired second charger. It is the best in the industry. There is also heirloom 50W wireless charging, setting a new record for Xiaomi wireless charging. The Mi 10 series all run the MIUI 12 system.
The research and development of these cutting-edge technologies such as UWB, 80W wireless charging, and third-generation under-screen cameras have established Xiaomi’s absolute leading technological advantage in the industry. And these are the solid cornerstones that support Xiaomi’s continuous move towards high-end. “In 2021, we will continue to work hard on high-end products to bring the most advanced and ultimate smartphone experience to our fans. Everything in the past is a prologue. So, Xiaomi’s first flagship in the new decade, Xiaomi Mi 11, will meet you at 19:30 on December 28.”