Recently, according to data released by research company Counterpoint, Indian smartphone shipments for the full year 2019 have reached 158 million. In the fourth quarter of 2019, Vivo surpassed Samsung. As a result, the company becomes the second-largest smartphone supplier in the Indian market. From the fourth quarter of 2018 to the fourth quarter of 2019, The Vivo market has grown by 132%. Although the increase of Xiaomi is only 7%, the original data is better and it is still the top market in India.
Also read: Vivo’s 5G Smartphone Market Share Reached 54.3% In China
Counterpoint analysts said Vivo helped it beat Samsung with its S-series smartphones priced at $ 100 to $ 150. Whether it is sold in physical stores or online e-commerce platforms, Vivo has achieved good results. This company has expanded offline stores to small towns in India. The latter the company signed agreements with merchants. Offer merchants generous commissions to incentivize them to sell their smartphones, not competitors’ smartphones.
With the exception of Vivo, the Xiaomi company has maintained its No. 1 position in India for the tenth consecutive quarter with a 27% market share. In a short time, Xiaomi showed excellent features and was in high demand in the Indian market. At the same time, Samsung has significantly reduced the price of its smartphones in India. In addition, Samsung has also released smartphones with local capabilities. However, like the Chinese smartphone market, Samsung is struggling to compete with a large number of Chinese smartphone manufacturers. In conclusion, we can say OPPO ranks fourth, and Realme ranks fifth.
