Today, according to the company’s website, Huawei Technologies Co., Ltd. has applied for the “NOVA Watch” trademark. The application time was January 11, 2021. It is classified into 9 types of scientific instruments, and the status is ‘pending registration’. Huawei’s application for registration of the trademark may mean that its Nova series will add new watches.
According to the market positioning of Huawei’s Nova series it focuses on young users and women. Huawei’s Nova series of smartwatches will focus on fashion as their main selling point. Their appearance will be more in line with the aesthetic choices of young people. In addition, Huawei’s Nova series was first launched in 2016. With the appearance of fashionable smartphones and the endorsement of popular celebrities, Huawei’s Nova series are favored by the new generation of consumer groups.
Some users said that the reason for Huawei’s registration of the “NOVA Watch” trademark may be related to the independence of Honor. Huawei wants to expand its product line through the expansion of the Nova series. So, Huawei wants to launch other products besides smartphones. Huawei’s smart wearable devices currently include the Huawei children’s watch 3 series, Huawei bracelet series, Huawei WATCH GT series. They also include Huawei’s first square smart watch WATCH FIT.
It is worth mentioning that according to IDC’s previous quarterly tracking report on China’s wearable device market, in the third quarter of 2020, China’s wearable shipments were 32.93 million units, an increase of 15.3% year-on-year. In addition, Huawei ranked among the top five wearable device manufacturers in China with 9.41 million units shipments and 28.6% market share. In the future, Huawei will also win more global wearable market share with the Nova series of smart watches.