At 14:00 on April 3, Xiaomi will hold a “Mi Fan Festival New Product Launch Conference”, bringing 22 new products in one breath.
The new products currently known include a wearable device (not sure if it is the Xiaomi Mi Band 5), and a brand new Mijia Internet washing and drying machine 1C 10Kg.
Prior to the Mi Fan Festival New Product Launch Conference last year, Xiaomi released more than 20 new products, of which AIoT products accounted for the vast majority. Xiaomi products have always performing well on the market, coming with a good interaction and an outstanding cost performance as the selling point. So we believe this time they will not let everyone down.
On the tenth anniversary of Xiaomi, this Mi Fan Festival New Product Launch Conference is not ordinary. Lu Weibing, president of Xiaomi Group China and general manager of the Redmi brand, once introduced that this festival has 4 highlights: new product launch, explosive discount, service upgrade, 50 million no threshold cash red envelope.
Previous posters showed that there will be 22 new models of Xiaomi’s 10th anniversary festival, 100 new models with low annual prices, and 50 million yuan in cash-free red envelopes will be issued. Finally, there are three major service upgrades.
On April 9 last year, the total payment amount for the whole day’s sales of the festival was 1.93 billion yuan ($0.27 billion). It was the first Mi festival since Xiaomi Group was listed, and also the first time since Xiaomi Group announced the implementation of the “smartphone + AIoT” dual-engine strategy parade.