Apple reports a record revenue in the fourth quarter of FY 2019 announce in the early hours of the morning. It also brought information on sales improvement. But reports from three major market data analytics companies say iPhone shipments fell year-on-year.
Apple’s financial situation in the new quarter is good, with revenues of $64 billion. Which is already the company’s highest target for forecasting and far exceeds Wall Street’s expectations. iPhone revenues have returned to more than 50% of total revenue, at $33.36 billion, and Cook said the iPhone 11 sales are “a very, very good start.”
But when Apple further explained how the income of the first quarter was so high. There was no credit for the iPhone.
The financial report said: “Under the accelerated growth of services, wearables and iPads. We ended the groundbreaking record for the fourth quarter of the 2019 fiscal year”.
Then, Cook carefully pushed the iPhone into his next sentence, which is about the future:
“With the love of users and critics for a new generation of iPhones. The new noise-reducing AirPods Pro debut, Apple TV+’s hot sale, the best product and service lineup ever. Let us feel very happy about the holiday season sales. optimism.”
Even though the exact numbers vary. The smartphone market reports from Canalys, IHS and Strategy Analytics concluded that iPhone shipments fell 2% to 7% year-on-year.
Canalys’ analysis is the most pessimistic, indicating that Apple’s shipments were about 43.5 million units, down 7%. However, it improved from the double-digit decline in the first quarter and second quarter of 2019.
The company believes that the rumored iPhone SE 2 can help Apple continue to reverse the situation.
The reason is: Apple has no 5G iPhone yet. It will miss the huge investment of operators in 5G marketing and promotion in early 2020. This will also let some users delay the purchase, waiting for the new machine to be listed in September 2020. It will ensure that its equipment can adapt to the future. Demand. Apple now needs an unconventional strategy to compete with a batch of 5G smartphones sold in the second half of 2019. No doubt, these 5G phones can catch up with various initial policies and promotions. In order to keep sales up to the fall. The new iPhone is on sale, so it’s no surprise that the introduction of a cheap entry-level iPhone in the first half of 2020.
Strategy Analytics estimates that iPhone shipments have fallen by 3%. However, this is actually Apple’s best performance since last year. They believe that the basic model of the iPhone 11 will bring better news during the holiday season, helping to stabilize sales.
IHS is the most optimistic. Apple believes that Apple sold a total of 45.9 million iPhones in the past Q3. Down 2.1% from the same period in 2018. The unit sales continued to decline for the fourth consecutive quarter. But the speed of the decline is limited to single digits. They also believe that the more competitive iPhone 11 will have a good performance this quarter, contributing to overall shipment growth.
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