Strategy Analytics recently released a global tablet PC shipment research report for the fourth quarter of 2019. According to this study, the Apple iPad series shipments were 13.5 million units. Compared to the same period in 2018, there is a decrease of 7%. However, it is still the largest in the tablet PC shipments.
Also read: 5G Version Of The New iPad Pro Will Be Released With The iPhone 12
According to Strategy Analytics, the market for tablets is currently poor. The reason is that the users who purchase Windows-based devices are more inclined to thin and light laptop products. At the same time, most Windows “two-in-one” computer makers have also launched for enterprise users High-end products. In the high-end market, they are facing the challenges of the Apple iPad series such as the iPad Pro and iPad Air series.
Apple iPad series updated its iPad Air and iPad mini series last year. Although the iPad 2019 (10.2 inches) occupied many markets with lower prices, the demand for iPad Pro fell sharply during Christmas last year. Although Black Friday shipments drove the tablet revenue, it was not enough to cover the overall decline, and particularly in the US. In the fourth quarter of 2019, the Apple iPad series still lost 7% of the tablet market.
In terms of domestic brands, Huawei has reached the fourth level in the world with shipments of 4.3 million units. Researchers stated that Huawei’s development center has transferred its directions to the domestic market in China, mainly in Europe, the Middle East, and Asia (except the Chinese market).
This situation will probably continue until the November 2020 US presidential election.